{"id":4613,"date":"2011-07-11T10:58:05","date_gmt":"2011-07-11T09:58:05","guid":{"rendered":"https:\/\/www.xelero.nl\/?page_id=4613"},"modified":"2026-08-26T15:44:03","modified_gmt":"2026-08-26T14:44:03","slug":"value","status":"publish","type":"page","link":"https:\/\/www.xelero.nl\/en\/value\/","title":{"rendered":"Value"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light hero\" style=\"min-height:700px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-4693\" alt=\"\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-scaled.jpg\" style=\"object-position:71% 9%\" data-object-fit=\"cover\" data-object-position=\"71% 9%\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-scaled.jpg 2560w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-300x200.jpg 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-1024x683.jpg 1024w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-768x512.jpg 768w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-1536x1024.jpg 1536w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-badge wp-block-paragraph\">Value.<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-ast-global-color-5-color has-text-color\">From growth to <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">enterprise value<\/mark>.<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-5-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Value.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Many companies are growing, but they\u2019re creating less value than they could.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revenue is increasing, but margins are lagging behind. Teams are getting larger, but the organization isn\u2019t becoming more effective. Sales remain dependent on the founder or a few key individuals. Retention, expansion, and forecastability aren\u2019t sufficiently robust. And the commercial organization isn\u2019t yet scalable enough for the next phase of growth, an investment, or a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s when value creation is needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xelero helps make the business stronger, more scalable, and more attractive &#8211; not through cosmetic improvements, but by addressing the underlying value levers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where value leaks away<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Value often doesn\u2019t leak in just one place, but in the interplay between growth, organization, and execution. Common signs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue is growing, but EBITDA or gross margin is lagging<\/li>\n\n\n\n<li>Recurring revenue is growing, but retention or NRR isn\u2019t strong enough<\/li>\n\n\n\n<li>Sales remain too dependent on the founder, CEO, or a few key commercial figures<\/li>\n\n\n\n<li>Customer success is too reactive and does not contribute enough to adoption, renewal, and expansion<\/li>\n\n\n\n<li>Teams are growing, but roles, KPIs, and decision-making remain unclear<\/li>\n\n\n\n<li>The pipeline, forecast, and commercial performance are not sufficiently predictable<\/li>\n\n\n\n<li>Implementation, support, or customization are hindering scalability<\/li>\n\n\n\n<li>Management reports show what is happening, but do not sufficiently explain why<\/li>\n\n\n\n<li>Shareholders or investors see potential but lack a clear value creation agenda<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then the business grows<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What value creation means at Xelero<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Value creation means structurally improving the quality of the business.<br>Not just more revenue, but better revenue.<br>Not just more customers, but better customer segments.<br>Not just more people, but greater execution capability.<br>Not just more plans, but better value-driven management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xelero focuses on the levers that determine enterprise value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quality of recurring revenue<\/li>\n\n\n\n<li>Retention, GRR, NRR, and expansion<\/li>\n\n\n\n<li>Margin, efficiency, and cash generation<\/li>\n\n\n\n<li>Scalability of commercial motion and deliver<\/li>\n\n\n\n<li>Predictability of the pipeline, forecast, and customer value;<\/li>\n\n\n\n<li>Management maturity, KPIs, and rhythm<\/li>\n\n\n\n<li>Transferability and reduced key-person dependency<\/li>\n\n\n\n<li>Substantiation of the equity story for investors, successors, or buyers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This way, growth becomes not only faster but also more valuable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stronger EBITDA. Higher multiple. Greater strategic attractiveness.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Connected approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.xelero.nl\/en\/leadership\/\" data-type=\"page\" data-id=\"33\">Accelerating<\/a> helps achieve growth. <a href=\"https:\/\/www.xelero.nl\/en\/focus-on-self-organisation\/\" data-type=\"page\" data-id=\"29\">Self-organization<\/a> makes performance sustainable. The <a href=\"https:\/\/www.xelero.nl\/en\/impact-at-every-customer-touchpoint\/\" data-type=\"page\" data-id=\"1856\">CFM model<\/a> connects commercial and organizational value creation.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-ast-global-color-0-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\">Grow.<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">Increased commercial strength, focus and predictable growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-ast-global-color-0-color has-ast-global-color-5-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.xelero.nl\/en\/grow\/\">Read More<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-ast-global-color-8-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Value.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Higher returns, scalability and stronger enterprise value.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-ast-global-color-0-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\">Exit.<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">Optimal preparation for investment, acquisition or exit.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-ast-global-color-0-color has-ast-global-color-5-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.xelero.nl\/en\/exit\/\">Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-ast-global-color-8-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-bottom  testimonial is-style-shadow has-ast-global-color-5-background-color has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Ton-Kistemaker-2-BW-Transparent.png\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Ton-Kistemaker-2-BW-Transparent-1024x683.png\" alt=\"\" class=\"wp-image-4482\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Ton-Kistemaker-2-BW-Transparent-1024x683.png 1024w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Ton-Kistemaker-2-BW-Transparent-300x200.png 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Ton-Kistemaker-2-BW-Transparent-768x512.png 768w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Ton-Kistemaker-2-BW-Transparent.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-badge has-ast-global-color-8-background-color has-background wp-block-paragraph\">Turnaround &amp; sales<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Reflection, structure and purposeful coaching to get stalled organization moving again&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ton Kistemaker, Director A. de Jong Th.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/www.xelero.nl\/en\/portfolio\/turnaround-and-sale-of-technical-wholesaler\/\" data-type=\"portfolio\" data-id=\"3111\">&gt;more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-0-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-ast-global-color-5-color has-text-color is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-ast-global-color-5-color has-text-color\">Wondering what your biggest growth accelerator is?<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-medium-font-size wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-0-color has-ast-global-color-5-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.xelero.nl\/contact\/\">Schedule an introductory meeting.<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-2-background-color has-text-color has-background wp-element-button\" href=\"tel:0031654676176\">Or give me a call 06 54676176<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:278px\">\n<figure class=\"wp-block-image aligncenter is-resized size-full\"><a href=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png\"><img decoding=\"async\" width=\"428\" height=\"427\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png\" alt=\"\" class=\"wp-image-2551\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png 428w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-150x150.png 150w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-300x300.png 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-270x269.png 270w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Value. Many companies are growing, but they\u2019re creating less value than they could. Revenue is increasing, but margins are lagging behind. Teams are getting larger, but the organization isn\u2019t becoming more effective. Sales remain dependent on the founder or a few key individuals. Retention, expansion, and forecastability aren\u2019t sufficiently robust. And the commercial organization isn\u2019t [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4613","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false},"uagb_author_info":{"display_name":"beheer","author_link":"https:\/\/www.xelero.nl\/en\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Value. Many companies are growing, but they\u2019re creating less value than they could. Revenue is increasing, but margins are lagging behind. Teams are getting larger, but the organization isn\u2019t becoming more effective. Sales remain dependent on the founder or a few key individuals. Retention, expansion, and forecastability aren\u2019t sufficiently robust. And the commercial organization isn\u2019t&hellip;","_links":{"self":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/comments?post=4613"}],"version-history":[{"count":5,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4613\/revisions"}],"predecessor-version":[{"id":6384,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4613\/revisions\/6384"}],"wp:attachment":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/media?parent=4613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}