{"id":4618,"date":"2011-11-06T19:26:16","date_gmt":"2011-11-06T18:26:16","guid":{"rendered":"https:\/\/www.xelero.nl\/?page_id=4618"},"modified":"2026-05-01T16:13:12","modified_gmt":"2026-05-01T15:13:12","slug":"effective-customer-dialogue","status":"publish","type":"page","link":"https:\/\/www.xelero.nl\/en\/effective-customer-dialogue\/","title":{"rendered":"Learn from benchmark"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light hero\" style=\"min-height:700px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-4693\" alt=\"\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-scaled.jpg\" style=\"object-position:50% 0%\" data-object-fit=\"cover\" data-object-position=\"50% 0%\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-scaled.jpg 2560w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-300x200.jpg 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-1024x683.jpg 1024w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-768x512.jpg 768w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-1536x1024.jpg 1536w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-2461-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-2-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-badge\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-3-color\">Learn from benchmark<\/mark><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color\"><strong>See how you perform, <\/strong><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">where<\/mark> you can win.<\/strong> <\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-ast-global-color-5-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Situational approach.<\/h2>\n\n\n\n<p><strong>Many companies make decisions based on gut feelings. Winners make decisions based on facts. <br><\/strong>With a Xelero Benchmark, you compare your performance with relevant peers and best practices.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MATURITY = ARR \u00d7 Motion-fit \u00d7 Efficiency<\/h4>\n\n\n\n<p>In a healthy SaaS company, the FTE breakdown shifts as the company matures<strong> <\/strong>From building to selling, and ultimately to maintaining and optimizing. Motions define the relevant mechanisms (where FTE is allocated and how growth works). Misalignment between Motions and the organization, rhythm, and KPIs makes <strong>growth expensive and fragile<\/strong>. <\/p>\n\n\n\n<p>Understanding what it takes to (out)perform is essential for reaching the next stages of development<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-style-shadow\"><img decoding=\"async\" width=\"1024\" height=\"851\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Benchmark-1024x851.png\" alt=\"\" class=\"wp-image-5928\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Benchmark-1024x851.png 1024w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Benchmark-300x249.png 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Benchmark-768x638.png 768w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Benchmark.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Insight<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instant vInstant insight into areas for improvement<\/li>\n\n\n\n<li>Priorities with greatest impact<\/li>\n\n\n\n<li>Input for investors or board<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom testimonial is-style-shadow has-ast-global-color-5-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Robert-Jansson-BW-Transparent-1.png\"><img decoding=\"async\" width=\"540\" height=\"720\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Robert-Jansson-BW-Transparent-1-edited.png\" alt=\"\" class=\"wp-image-4596\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Robert-Jansson-BW-Transparent-1-edited.png 540w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Robert-Jansson-BW-Transparent-1-edited-225x300.png 225w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-badge has-ast-global-color-8-background-color has-background\">Turnaround &amp; growth<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Turnaround and 35% profitable growth in 1.5 years. Excellent!&#8221;<\/h2>\n\n\n\n<p>Robert Jansson, CEO Consafe Logistics<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/www.xelero.nl\/en\/portfolio\/buy-build-pan-european-business-software-provider\/\" data-type=\"portfolio\" data-id=\"895\">&gt;more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-0-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-ast-global-color-5-color has-text-color is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-ast-global-color-5-color has-text-color\">Benieuwd waar jouw grootste groeiversneller zit?<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-medium-font-size\"> <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-0-color has-ast-global-color-5-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.xelero.nl\/contact\/\">Plan een verkennend gesprek.<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-2-background-color has-text-color has-background wp-element-button\" href=\"tel:0031654676176\">Of bel me 06 54676176<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:278px\">\n<figure class=\"wp-block-image aligncenter is-resized size-full\"><a href=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png\"><img decoding=\"async\" width=\"428\" height=\"427\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png\" alt=\"\" class=\"wp-image-2551\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png 428w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-150x150.png 150w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-300x300.png 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-270x269.png 270w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Situational approach. Many companies make decisions based on gut feelings. Winners make decisions based on facts. With a Xelero Benchmark, you compare your performance with relevant peers and best practices. MATURITY = ARR \u00d7 Motion-fit \u00d7 Efficiency In a healthy SaaS company, the FTE breakdown shifts as the company matures From building to selling, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4618","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false},"uagb_author_info":{"display_name":"Jord","author_link":"https:\/\/www.xelero.nl\/en\/author\/jord\/"},"uagb_comment_info":0,"uagb_excerpt":"Situational approach. Many companies make decisions based on gut feelings. Winners make decisions based on facts. With a Xelero Benchmark, you compare your performance with relevant peers and best practices. MATURITY = ARR \u00d7 Motion-fit \u00d7 Efficiency In a healthy SaaS company, the FTE breakdown shifts as the company matures From building to selling, and&hellip;","_links":{"self":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/comments?post=4618"}],"version-history":[{"count":6,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4618\/revisions"}],"predecessor-version":[{"id":6069,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4618\/revisions\/6069"}],"wp:attachment":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/media?parent=4618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}