{"id":4619,"date":"2011-11-06T19:26:00","date_gmt":"2011-11-06T18:26:00","guid":{"rendered":"https:\/\/www.xelero.nl\/?page_id=4619"},"modified":"2026-05-01T16:40:49","modified_gmt":"2026-05-01T15:40:49","slug":"focus-on-customer-value","status":"publish","type":"page","link":"https:\/\/www.xelero.nl\/en\/focus-on-customer-value\/","title":{"rendered":"Focus on customer value"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull hero\" style=\"min-height:700px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-4707\" alt=\"\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6545-scaled.jpg\" style=\"object-position:58% 34%\" data-object-fit=\"cover\" data-object-position=\"58% 34%\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6545-scaled.jpg 2560w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6545-300x200.jpg 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6545-1024x683.jpg 1024w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6545-768x512.jpg 768w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6545-1536x1024.jpg 1536w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6545-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-2-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-badge has-ast-global-color-3-color has-text-color\">Focus on customer value<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Customer value is <br>the growth <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">engine<\/mark>.<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-ast-global-color-5-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Contribute to customer business outcomes.<\/h2>\n\n\n\n<p><strong>To maximize the value of your customer portfolio, it is essential to ensure that your products and services are perfectly aligned with the value that customers are (potentially) seeking.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Functional value &#8211; Operational improvement<\/li>\n\n\n\n<li>Business value &#8211; Economic impact<\/li>\n\n\n\n<li>Strategic value &#8211; Strategic edge<\/li>\n<\/ul>\n\n\n\n<p>And for which ICP(s) value can be maximally realized.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-style-shadow\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-1-1024x576.png\" alt=\"\" class=\"wp-image-5961\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-1-1024x576.png 1024w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-1-300x169.png 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-1-768x432.png 768w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-1-1536x864.png 1536w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Where value leaks away<\/h3>\n\n\n\n<p>When products, services or propositions are insufficiently aligned with the value customers are really looking for, growth immediately slows down. Leads convert less, sales cycles become longer, churn increases and commercial efforts fragment.   <\/p>\n\n\n\n<p>The same thing happens when the CPI is not sharp: teams chase the wrong customers, marketing loses returns and capacity leaks away.<\/p>\n\n\n\n<p>That&#8217;s why acceleration starts with insight from the <a href=\"https:\/\/www.xelero.nl\/effectieve-klantdialoog\/\" data-type=\"page\" data-id=\"249\">benchmark<\/a>, <a href=\"https:\/\/www.xelero.nl\/en\/focus-on-self-organisation\/\" data-type=\"page\" data-id=\"29\">self-organization<\/a> gains real traction only with clear customer focus, and the <a href=\"https:\/\/www.xelero.nl\/impact-klant-contactpunt\/\" data-type=\"page\" data-id=\"1856\">G2M model<\/a> brings strategy, audience selection and execution together to create predictable growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How we work<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ICP &amp; Customer Choices <\/strong>&#8211; We define which customers experience the most value, are the best fit and commercially most attractive.<\/li>\n\n\n\n<li><strong>Market insight &amp; benchmarking<\/strong> &#8211; We combine market data, benchmarks and customer insights to bring growth opportunities and underperformance into focus.<\/li>\n\n\n\n<li><strong>Proposition &amp; Evidence <\/strong>&#8211; We translate customer needs into a sharp value proposition with compelling evidence.<\/li>\n\n\n\n<li><strong>Rhythm &amp; Optimization<\/strong>&#8211; With feedback, data and iterations, we continuously improve conversion, retention and customer value.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom testimonial is-style-shadow has-ast-global-color-5-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Dennis-Iliohan-2-BW-Transparent.png\"><img decoding=\"async\" width=\"540\" height=\"720\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Dennis-Iliohan-2-BW-Transparent-edited.png\" alt=\"\" class=\"wp-image-4585\" style=\"width:230px;height:307px\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Dennis-Iliohan-2-BW-Transparent-edited.png 540w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Dennis-Iliohan-2-BW-Transparent-edited-225x300.png 225w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-badge has-ast-global-color-8-background-color has-background\">Creation of new Business Unit<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;With structural development to lasting sales success&#8221;<\/h2>\n\n\n\n<p>Dennis Iliohan, Director DPA IT Infra &amp; Security<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/www.xelero.nl\/en\/portfolio\/develop-it-security-proposition-and-team-for-staffing-company\/\" data-type=\"portfolio\" data-id=\"3141\">&gt;more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-0-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-ast-global-color-5-color has-text-color is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-ast-global-color-5-color has-text-color\">Benieuwd waar jouw grootste groeiversneller zit?<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-medium-font-size\"> <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-0-color has-ast-global-color-5-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.xelero.nl\/contact\/\">Plan een verkennend gesprek.<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-2-background-color has-text-color has-background wp-element-button\" href=\"tel:0031654676176\">Of bel me 06 54676176<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:278px\">\n<figure class=\"wp-block-image aligncenter is-resized size-full\"><a href=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png\"><img decoding=\"async\" width=\"428\" height=\"427\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png\" alt=\"\" class=\"wp-image-2551\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png 428w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-150x150.png 150w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-300x300.png 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-270x269.png 270w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contribute to customer business outcomes. To maximize the value of your customer portfolio, it is essential to ensure that your products and services are perfectly aligned with the value that customers are (potentially) seeking.&nbsp; And for which ICP(s) value can be maximally realized. Where value leaks away When products, services or propositions are insufficiently aligned [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5959,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4619","page","type-page","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-scaled.png",2560,1440,false],"thumbnail":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-150x150.png",150,150,true],"medium":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-300x169.png",300,169,true],"medium_large":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-768x432.png",768,432,true],"large":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-1536x864.png",1536,864,true],"2048x2048":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-2048x1152.png",2048,1152,true],"gform-image-choice-sm":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-scaled.png",300,169,false],"gform-image-choice-md":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-scaled.png",400,225,false],"gform-image-choice-lg":["https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-Customer-Value-scaled.png",600,338,false]},"uagb_author_info":{"display_name":"Jord","author_link":"https:\/\/www.xelero.nl\/en\/author\/jord\/"},"uagb_comment_info":0,"uagb_excerpt":"Contribute to customer business outcomes. To maximize the value of your customer portfolio, it is essential to ensure that your products and services are perfectly aligned with the value that customers are (potentially) seeking.&nbsp; And for which ICP(s) value can be maximally realized. Where value leaks away When products, services or propositions are insufficiently aligned&hellip;","_links":{"self":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/comments?post=4619"}],"version-history":[{"count":6,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4619\/revisions"}],"predecessor-version":[{"id":6070,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4619\/revisions\/6070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/media\/5959"}],"wp:attachment":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/media?parent=4619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}