{"id":4621,"date":"2020-09-14T10:54:59","date_gmt":"2020-09-14T09:54:59","guid":{"rendered":"https:\/\/www.xelero.nl\/?page_id=4621"},"modified":"2026-05-01T15:07:19","modified_gmt":"2026-05-01T14:07:19","slug":"home","status":"publish","type":"page","link":"https:\/\/www.xelero.nl\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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Grow. Value. Sell. <\/h1>\n\n\n\n

I help founders and investors to develop their companies faster, make them structurally more valuable, and prepare them for a successful exit.<\/p>\n\n\n\n

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Get to know me better<\/a><\/div>\n\n\n\n
Schedule an introduction<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Strategic execution for growth companies, portfolio companies and entrepreneurs with ambition.<\/strong><\/p>\n\n\n\n

Growth requires more than advice.
Many companies clearly have ambition but lack focus, rhythm and commercial execution power.
Xelero combines strategy, pragmatism and proven tooling to actually accelerate growth.<\/p>\n\n\n\n

Not stepping on the sidelines, but helping to build results.
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Which phase suits your business?<\/strong><\/p>\n\n\n\n

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Grow.<\/h3>\n\n\n\n

Focus, rhythm and tooling
that make growth predictable.<\/p>\n<\/div>\n\n\n\n

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Value.<\/h3>\n\n\n\n

Scalability and efficiency
increasing the multiple.<\/p>\n<\/div>\n\n\n\n

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Sell.<\/h3>\n\n\n\n

Transaction-ready and sharply positioned
for maximum deal value.<\/p>\n\n\n\n

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Commercial scaling in SaaS<\/p>\n\n\n\n

“Commercial growth engine built, and team ready to further develop themselves and the company!”<\/h2>\n\n\n\n

Rob Schuurbiers, CEO Simacan<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Turnaround and growth<\/p>\n\n\n\n

“Turnaround and 35% profitable growth in 1.5 years, excellent!”<\/h2>\n\n\n\n

Robert Jansson, CEO Consafe Logistics<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Positioning to sales<\/p>\n\n\n\n

“Personalized approach in value creation!”<\/h2>\n\n\n\n

Nico Hulsbos and Rehu Klatt, Partners in HulsbosKlatt<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Turnaround, growth and sales<\/p>\n\n\n\n

“Reflection, structure and purposeful coaching to get a stalled organization moving again!”<\/h2>\n\n\n\n

Ton Kistemakers, Director A. de Jong Th.<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Creation of new Business Unit<\/p>\n\n\n\n

“With structural development to lasting sales success!”<\/h2>\n\n\n\n

Dennis Iliohan, Director DPA IT Infra & Security<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Buy & build<\/p>\n\n\n\n

“Creating value in our holdings requires an integrated approach!”<\/h2>\n\n\n\n

Maarten Derks, Partner TiiN Capital<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Start-up, growth & sales<\/p>\n\n\n\n

“Exit with excellent return on investment!”<\/h2>\n\n\n\n

Patrick Legal, CEO Crystal Group<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Scaling SaaS<\/p>\n\n\n\n

“Professionalization to scalable SaaS organization!”<\/h2>\n\n\n\n

Joachim de Boer & Maarten Sander, Founders Ginger Payments<\/p>\n\n\n\n

>More info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Business sale<\/p>\n\n\n\n

“Business and organization advanced with successful sale in 1.5 years!”<\/h2>\n\n\n\n

E-Storage MT
(Guus van Kollenburg – CFO, Koen Timmermans – Sales Mgr, Jeanine Damen – HR Mgr, Frans Bank – Operations Mgr )<\/sub><\/p>\n\n\n\n

>More info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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From commercial ambition to scalable growth.<\/h2>\n\n\n\n

I am an entrepreneurial and people-oriented leader with commercial focus and passion for achieving growth and value creation in Tech! To that end, I founded Xelero in 2006. <\/strong><\/p>\n\n\n\n

With a pragmatic approach<\/a>, I help you on your way to a successful, self-directed<\/a> customer value-oriented<\/a> organization, bringing strategy and execution together in one growth system. <\/p>\n\n\n\n

Three pillars that together form the scalable recurring business engine. With three connecting axes that organize cohesion. <\/p>\n\n\n\n

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In summary, each pillar addresses the following challenge:<\/strong><\/p>\n\n\n\n