{"id":4621,"date":"2020-09-14T10:54:59","date_gmt":"2020-09-14T09:54:59","guid":{"rendered":"https:\/\/www.xelero.nl\/?page_id=4621"},"modified":"2026-08-26T14:37:04","modified_gmt":"2026-08-26T13:37:04","slug":"home","status":"publish","type":"page","link":"https:\/\/www.xelero.nl\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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Grow. Value. Exit.<\/h1>\n\n\n\n

II help founders, executive teams, and investors of recurring-revenue businesses make growth scalable, increase enterprise value, and prepare the organization for the next phase.

– Jord Koot<\/p>\n\n\n\n

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Get to know me better<\/a><\/div>\n\n\n\n
Schedule an introduction<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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When growth doesn\u2019t scale on its own.<\/strong><\/p>\n\n\n\n

Many recurring-revenue companies have traction, customers, and ambition. Yet growth often becomes less predictable as soon as the organization seeks to scale up. Sales remain dependent on the founder, CEO, or a handful of top performers. The value proposition is still too broad or too product-driven. Marketing, sales, product, and customer success aren\u2019t sufficiently aligned around the same customer value. Or the commercial strategy no longer fits the stage the company is in.<\/p>\n\n\n\n

Xelero helps identify and resolve that misalignment.
By realigning customer value, the value proposition, the commercial motion, KPIs, the organization, and the execution rhythm, we create growth that becomes more scalable, predictable, and valuable. <\/p>\n\n\n\n

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For recurring revenue businesses and their shareholders.<\/strong><\/p>\n\n\n\n

SaaS & platform companies<\/strong>
That have gained traction but need to make their commercial growth more predictable, scalable, and less dependent on the founder.<\/p>\n\n\n\n

Managed services companies<\/strong>
That want to professionalize their recurring revenue, refine their commercial strategy, and better substantiate their value creation.<\/p>\n\n\n\n

Tech-enabled services & project organizations<\/strong>
That want to translate their expertise into a more scalable platform, managed service, or productized offering.<\/p>\n\n\n\n

Investors & boards<\/strong>
Who want to identify where growth is being hindered by a misalignment between customer value, value proposition, commercial strategy, organization, economics, and maturity.<\/p>\n\n\n\n

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Xelero helps recurring-revenue businesses create value during phases when commercial growth needs to become scalable.<\/h3>\n\n\n\n



Which phase suits your business?<\/strong><\/p>\n\n\n\n

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Grow.<\/h3>\n\n\n\n

From traction to scalable growth.<\/p>\n\n\n\n

For companies where commercial growth lags behind potential, is still too dependent on the founder or sales team, and where the G2M process needs to become more predictable.<\/p>\n\n\n\n

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Value.<\/h3>\n\n\n\n

From Growth to Enterprise Value.<\/p>\n\n\n\n

For companies where revenue is growing, but retention, margins, scalability, management maturity, or predictability are not yet contributing sufficiently to higher value.<\/p>\n\n\n\n

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Exit.<\/h3>\n\n\n\n

From value to the next step.<\/p>\n\n\n\n

For companies where investment, succession, buy-and-build, or an exit are on the horizon, and where value needs to be more firmly established, transferable, and marketable.<\/p>\n\n\n\n

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Commercial scaling in SaaS<\/p>\n\n\n\n

“Commercial growth engine built, and team ready to further develop themselves and the company!”<\/h2>\n\n\n\n

Rob Schuurbiers, CEO Simacan<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Turnaround and growth<\/p>\n\n\n\n

“Turnaround and 35% profitable growth in 1.5 years, excellent!”<\/h2>\n\n\n\n

Robert Jansson, CEO Consafe Logistics<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Positioning to sales<\/p>\n\n\n\n

“Personalized approach in value creation!”<\/h2>\n\n\n\n

Nico Hulsbos and Rehu Klatt, Partners in HulsbosKlatt<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Turnaround, growth and sales<\/p>\n\n\n\n

“Reflection, structure and purposeful coaching to get a stalled organization moving again!”<\/h2>\n\n\n\n

Ton Kistemakers, Director A. de Jong Th.<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Creation of new Business Unit<\/p>\n\n\n\n

“With structural development to lasting sales success!”<\/h2>\n\n\n\n

Dennis Iliohan, Director DPA IT Infra & Security<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Buy & build<\/p>\n\n\n\n

“Creating value in our holdings requires an integrated approach!”<\/h2>\n\n\n\n

Maarten Derks, Partner TiiN Capital<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Start-up, growth & sales<\/p>\n\n\n\n

“Exit with excellent return on investment!”<\/h2>\n\n\n\n

Patrick Legal, CEO Crystal Group<\/p>\n\n\n\n

>more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Scaling SaaS<\/p>\n\n\n\n

“Professionalization to scalable SaaS organization!”<\/h2>\n\n\n\n

Joachim de Boer & Maarten Sander, Founders Ginger Payments<\/p>\n\n\n\n

>More info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Business sale<\/p>\n\n\n\n

“Business and organization advanced with successful sale in 1.5 years!”<\/h2>\n\n\n\n

E-Storage MT
(Guus van Kollenburg – CFO, Koen Timmermans – Sales Mgr, Jeanine Damen – HR Mgr, Frans Bank – Operations Mgr )<\/sub><\/p>\n\n\n\n

>More info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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From ambition to scalable execution.<\/h2>\n\n\n\n

Commercial growth becomes scalable when customer value, value proposition, commercial motion, organization, and rhythm reinforce one another. In many recurring-revenue companies, the ambition is clear, but the system for achieving that ambition in a predictable way is not yet sufficiently designed.<\/p>\n\n\n\n

Xelero helps refine and improve that system. With an approach<\/a> based on three pillars:<\/p>\n\n\n\n