{"id":4622,"date":"2013-09-19T15:56:27","date_gmt":"2013-09-19T14:56:27","guid":{"rendered":"https:\/\/www.xelero.nl\/?page_id=4622"},"modified":"2026-05-01T16:47:37","modified_gmt":"2026-05-01T15:47:37","slug":"impact-at-every-customer-touchpoint","status":"publish","type":"page","link":"https:\/\/www.xelero.nl\/en\/impact-at-every-customer-touchpoint\/","title":{"rendered":"Accelerate with the G2M model"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light hero\" style=\"min-height:700px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-4709\" alt=\"\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6690-scaled.jpg\" style=\"object-position:77% 35%\" data-object-fit=\"cover\" data-object-position=\"77% 35%\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6690-scaled.jpg 2560w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6690-300x200.jpg 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6690-1024x683.jpg 1024w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6690-768x512.jpg 768w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6690-1536x1024.jpg 1536w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/06\/Jord_Koot_Echt_Mooij_Fotografie.groot-6690-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-2-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-badge\">Accelerate with the G2M model<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color\">From ambition to<br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">scalable<\/mark> growth.<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-ast-global-color-5-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Growth occurs when three forces reinforce each other<\/h2>\n\n\n\n<p><strong>Many companies optimize separate components. The G2M model brings strategy, performance and organization together into one scalable growth engine. <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A sharp strategic direction<\/li>\n\n\n\n<li>Consistent operational performance<\/li>\n\n\n\n<li>An organization that evolves with you<\/li>\n<\/ul>\n\n\n\n<p>The model helps organizations make sharper choices, manage better and execute faster. This creates growth that does not peak temporarily, but accelerates sustainably. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-style-shadow\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Model-1024x576.png\" alt=\"\" class=\"wp-image-5950\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Model-1024x576.png 1024w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Model-300x169.png 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Model-768x432.png 768w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Model-1536x864.png 1536w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2026\/04\/Xelero-G2M-Model.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Where value leaks away<\/h3>\n\n\n\n<p>When strategy, commerce and organization operate separately, friction arises. Teams work hard, but not always in the same direction. Priorities shift, opportunities remain, and growth becomes unpredictable.  <\/p>\n\n\n\n<p>Without consistency between customer choices, execution and organizational strength, complexity rises faster than results. The result: higher costs, slower speed and missed value creation. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How we work<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Setting direction<\/strong> &#8211; We sharpen market focus, ICP, positioning and growth choices.<\/li>\n\n\n\n<li><strong>Accelerate performance<\/strong> &#8211; Partly with the deployment of Agentic AI, funnel performance, commercial rhythms, KPI steering and predictability improve.<\/li>\n\n\n\n<li><strong>Strengthen Organization<\/strong> &#8211; We build ownership, collaboration and scalable execution power.<\/li>\n\n\n\n<li><strong>Develop in iterations <\/strong>&#8211; We achieve tangible progress in short sprints, with continuous honing based on data and market feedback.Strategic direction<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Connected approach<\/h3>\n\n\n\n<p>Much growth potential first becomes apparent in the <a href=\"https:\/\/www.xelero.nl\/effectieve-klantdialoog\/\" data-type=\"page\" data-id=\"249\">benchmark<\/a>. Successful execution starts with sharp <a href=\"https:\/\/www.xelero.nl\/en\/focus-on-customer-value\/\" data-type=\"page\" data-id=\"247\">customer value<\/a> and gains speed through strong <a href=\"https:\/\/www.xelero.nl\/en\/focus-on-self-organisation\/\" data-type=\"page\" data-id=\"29\">self-organization<\/a>. The <a href=\"https:\/\/www.xelero.nl\/en\/impact-at-every-customer-touchpoint\/\" data-type=\"page\" data-id=\"1856\">G2M model<\/a> brings these building blocks together to create scalable growth.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Expert network<\/h3>\n\n\n\n<p>Where specialist clout is needed, Xelero directly activates experts where needed, in G2M, Finance, Operations, Tech or Transformation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n\n\n<p>An organization that steers smarter, grows faster and scales better.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom testimonial is-style-shadow has-ast-global-color-5-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Maarten-Derks-scaled.jpg\"><img decoding=\"async\" width=\"1917\" height=\"2560\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Maarten-Derks-edited-scaled.jpg\" alt=\"\" class=\"wp-image-4593\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Maarten-Derks-edited-scaled.jpg 1917w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Maarten-Derks-edited-225x300.jpg 225w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Maarten-Derks-edited-767x1024.jpg 767w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Maarten-Derks-edited-768x1025.jpg 768w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Maarten-Derks-edited-1150x1536.jpg 1150w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2022\/05\/Maarten-Derks-edited-1534x2048.jpg 1534w\" sizes=\"(max-width: 1917px) 100vw, 1917px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-badge has-ast-global-color-8-background-color has-background\">Buy &amp; build<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Value creation in our holdings requires an integrated approach&#8221;<\/h2>\n\n\n\n<p>Maarten Derks, Partner TiiN Capital<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/www.xelero.nl\/en\/portfolio\/develop-value-add-it-security-business-for-distributor\/\" data-type=\"portfolio\" data-id=\"3115\">&gt;more info<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-0-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-ast-global-color-5-color has-text-color is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-ast-global-color-5-color has-text-color\">Benieuwd waar jouw grootste groeiversneller zit?<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-medium-font-size\"> <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-0-color has-ast-global-color-5-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.xelero.nl\/contact\/\">Plan een verkennend gesprek.<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-2-background-color has-text-color has-background wp-element-button\" href=\"tel:0031654676176\">Of bel me 06 54676176<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:278px\">\n<figure class=\"wp-block-image aligncenter is-resized size-full\"><a href=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png\"><img decoding=\"async\" width=\"428\" height=\"427\" src=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png\" alt=\"\" class=\"wp-image-2551\" srcset=\"https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit.png 428w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-150x150.png 150w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-300x300.png 300w, https:\/\/www.xelero.nl\/wp-content\/uploads\/2019\/01\/Jord-profiel-rond-wit-270x269.png 270w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Growth occurs when three forces reinforce each other Many companies optimize separate components. The G2M model brings strategy, performance and organization together into one scalable growth engine. The model helps organizations make sharper choices, manage better and execute faster. This creates growth that does not peak temporarily, but accelerates sustainably. Where value leaks away When [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4622","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false},"uagb_author_info":{"display_name":"Jord","author_link":"https:\/\/www.xelero.nl\/en\/author\/jord\/"},"uagb_comment_info":0,"uagb_excerpt":"Growth occurs when three forces reinforce each other Many companies optimize separate components. The G2M model brings strategy, performance and organization together into one scalable growth engine. The model helps organizations make sharper choices, manage better and execute faster. This creates growth that does not peak temporarily, but accelerates sustainably. Where value leaks away When&hellip;","_links":{"self":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/comments?post=4622"}],"version-history":[{"count":6,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4622\/revisions"}],"predecessor-version":[{"id":6072,"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/pages\/4622\/revisions\/6072"}],"wp:attachment":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/media?parent=4622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}