{"id":4632,"date":"2011-11-11T21:11:50","date_gmt":"2011-11-11T20:11:50","guid":{"rendered":"https:\/\/www.xelero.nl\/?page_id=4632"},"modified":"2026-05-01T15:26:02","modified_gmt":"2026-05-01T14:26:02","slug":"who-i-am","status":"publish","type":"page","link":"https:\/\/www.xelero.nl\/en\/who-i-am\/","title":{"rendered":"Who I am"},"content":{"rendered":"\n
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Who I am<\/mark><\/p>\n\n\n\n

Experience
that accelerates<\/mark> growth.<\/h1>\n<\/div>\n\n\n\n
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Who is behind Xelero<\/h2>\n\n\n\n

Xelero was founded by Jord Koot for founder and investors who expect more than just advice. Who want to speed things up, add value, and follow through. <\/strong><\/p>\n\n\n\n

As an entrepreneur and executive, I have built a track record in commercial growth, transformation and value creation within B2B Tech organizations.
From strategy to execution. From growth phase to exit. From commercial acceleration to organizational scale-up. <\/p>\n\n\n\n

No theoretical models from the sidelines, but pragmatic experience where results count.<\/p>\n\n\n\n

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‘making me superfluous tomorrow in that which must be done today’<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Where Xelero adds value<\/h3>\n\n\n\n