{"id":5767,"date":"2024-01-31T21:20:44","date_gmt":"2024-01-31T20:20:44","guid":{"rendered":"https:\/\/www.xelero.nl\/portfolio\/van-start-up-naar-scale-up\/"},"modified":"2025-08-05T09:30:57","modified_gmt":"2025-08-05T08:30:57","slug":"van-start-up-naar-scale-up","status":"publish","type":"portfolio","link":"https:\/\/www.xelero.nl\/en\/portfolio\/van-start-up-naar-scale-up\/","title":{"rendered":"From SaaS start-up to scale-up in Payments"},"content":{"rendered":"\n
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Scaling Saas<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

Professionalization to scalable SaaS organization.<\/h1>\n\n\n\n

After the acquisition by XMDS, I led Ginger Payments into growth mode as CRO: Redefining the proposition, setting up and activating the go-to-market plan, hiring European team, aligning the product roadmap, and winning the first European customers.<\/strong><\/p>\n\n\n\n

Situation<\/em>: Responding to the increasing market need for SaaS solutions, XMDS (software developer in the field of payments for banks and public transport)The Ginger white-label eCommerce gateway enabled Dutch clients’ Rabobank and EMS (joint venture ABN AMRO \/ Fiserv) merchant services business. Techy co-founders Joachim de Boer and Maarten Sander recognized that they needed help to further grow and scale their start-up, to meet XMDS’s ambitions.<\/p>\n\n\n\n

Challenge<\/em>: Develop appealing value proposition and scalable growth organization enabling profitable international expansion.<\/p>\n\n\n\n

Approach<\/em>: Leveraging the client value model<\/a> is insights, positioned the solution as an omni-channel payment platform allowing banks and PSPs to offer their merchants a scalable, end-to-end payment solution in their own branding. In parallel, on the principles of self-organisation<\/a> a European commercial team was built up; Marketing, Sales Development, Field Sales and Customer Success operating as one!<\/a>!<\/p>\n\n\n\n

As a next step, XMDS aims to realize synergies for customers by bringing all its payment companies, Ginger, Vayapay and Pecunda as PODs under one management structure.<\/p>\n\n\n\n

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Buy & Growth<\/p>\n\n\n\n

“Propositie \u00e9n organisatie van start-up naar scale-up doorontwikkeld in 1 jaar!”<\/h2>\n\n\n\n

Joachim de Boer & Maarten Sander, co-founders Ginger Payments<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Let’s talk!<\/h2>\n\n\n\n

Let’s discover whether I can help you accelerate business growth!<\/p>\n\n\n\n

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Send me a message<\/a><\/div>\n\n\n\n
Give me a call +316 54676176<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"template":"","class_list":["post-5767","portfolio","type-portfolio","status-publish","hentry"],"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Jord","author_link":"https:\/\/www.xelero.nl\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Professionalization to scalable SaaS organization. After the acquisition by XMDS, I led Ginger Payments into growth mode as CRO: Redefining the proposition, setting up and activating the go-to-market plan, hiring European team, aligning the product roadmap, and winning the first European customers. Situation: Responding to the increasing market need for SaaS solutions, XMDS (software developer…","_links":{"self":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/portfolio\/5767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/www.xelero.nl\/en\/wp-json\/wp\/v2\/media?parent=5767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}