Preparing for, and selling of IT-Infra specialist.

Shareholders had the ambition to sell IT infrastructure specialist E-Storage. To this end I led the accelerated development of both business and organization in all relevant aspects. Resulting in a successful sale in June 2025.

Status: Organization with appealing but stable customer base within the corporate segment. Proposition, revenue model, go-to-market, and organizational model however were outdated.

Challenge: Prepare the business and organization for a profitable sale and guide the process.

Approach: Leveraging insights from the customer value model, the proposition, revenue model and go-to-market strategy were renewed: From Storage to Demonstrable Recovery, from On Premise to Cloud, and from One-off Resell to Recurring Services. Along with this, the talent-performance model was used to align individual and team capabilities with the new direction. As a result both customer base and profitability grew significantly, while providing positive outlook for both the company and its employees.

• Koen Timmermans: “In 1.5 years from Storage integrator to Cloud & data recovery specialist!”
• Jeanine Damen: “From product to services with talent management!” 
• Frans Bank: “Data recovery instead of customers having to pay Bitcoin!”
• Guus van Kollenburg: “With detailed view on the figures towards profitable growth!”

Teaming with an M&A specialist resulted in the successful sale of the company to PQR (part of the German stock market-listed Bechtle group).