Grow. Value. Exit.
II help founders, executive teams, and investors of recurring-revenue businesses make growth scalable, increase enterprise value, and prepare the organization for the next phase.
– Jord Koot
When growth doesn’t scale on its own.
Many recurring-revenue companies have traction, customers, and ambition. Yet growth often becomes less predictable as soon as the organization seeks to scale up. Sales remain dependent on the founder, CEO, or a handful of top performers. The value proposition is still too broad or too product-driven. Marketing, sales, product, and customer success aren’t sufficiently aligned around the same customer value. Or the commercial strategy no longer fits the stage the company is in.
Xelero helps identify and resolve that misalignment.
By realigning customer value, the value proposition, the commercial motion, KPIs, the organization, and the execution rhythm, we create growth that becomes more scalable, predictable, and valuable.
For recurring revenue businesses and their shareholders.
SaaS & platform companies
That have gained traction but need to make their commercial growth more predictable, scalable, and less dependent on the founder.
Managed services companies
That want to professionalize their recurring revenue, refine their commercial strategy, and better substantiate their value creation.
Tech-enabled services & project organizations
That want to translate their expertise into a more scalable platform, managed service, or productized offering.
Investors & boards
Who want to identify where growth is being hindered by a misalignment between customer value, value proposition, commercial strategy, organization, economics, and maturity.
Xelero helps recurring-revenue businesses create value during phases when commercial growth needs to become scalable.
Which phase suits your business?
Grow.
From traction to scalable growth.
For companies where commercial growth lags behind potential, is still too dependent on the founder or sales team, and where the G2M process needs to become more predictable.
Value.
From Growth to Enterprise Value.
For companies where revenue is growing, but retention, margins, scalability, management maturity, or predictability are not yet contributing sufficiently to higher value.
Exit.
From value to the next step.
For companies where investment, succession, buy-and-build, or an exit are on the horizon, and where value needs to be more firmly established, transferable, and marketable.
Commercial scaling in SaaS
“Commercial growth engine built, and team ready to further develop themselves and the company!”
Rob Schuurbiers, CEO Simacan
Turnaround and growth
“Turnaround and 35% profitable growth in 1.5 years, excellent!”
Robert Jansson, CEO Consafe Logistics
Positioning to sales
“Personalized approach in value creation!”
Nico Hulsbos and Rehu Klatt, Partners in HulsbosKlatt
Turnaround, growth and sales
“Reflection, structure and purposeful coaching to get a stalled organization moving again!”
Ton Kistemakers, Director A. de Jong Th.
Creation of new Business Unit
“With structural development to lasting sales success!”
Dennis Iliohan, Director DPA IT Infra & Security
Buy & build
“Creating value in our holdings requires an integrated approach!”
Maarten Derks, Partner TiiN Capital
Start-up, growth & sales
“Exit with excellent return on investment!”
Patrick Legal, CEO Crystal Group
Scaling SaaS
“Professionalization to scalable SaaS organization!”
Joachim de Boer & Maarten Sander, Founders Ginger Payments
Business sale
“Business and organization advanced with successful sale in 1.5 years!”
E-Storage MT
(Guus van Kollenburg – CFO, Koen Timmermans – Sales Mgr, Jeanine Damen – HR Mgr, Frans Bank – Operations Mgr )
From ambition to scalable execution.
Commercial growth becomes scalable when customer value, value proposition, commercial motion, organization, and rhythm reinforce one another. In many recurring-revenue companies, the ambition is clear, but the system for achieving that ambition in a predictable way is not yet sufficiently designed.
Xelero helps refine and improve that system. With an approach based on three pillars:
- Customer Value. Clarifying why customers buy, stay, and expand—and what functional, business, and strategic value the proposition delivers to them.
- Commercial Fit. Aligning customer focus, the proposition, commercial motion, economics, KPIs, and the organization so that growth becomes reproducible.
- Aligned Autonomy. Enabling teams to move faster and more independently within a clear direction, rhythm, and scope of responsibility.
This results not in a collection of isolated improvement initiatives, but in a practical approach that makes growth more predictable, scalable, and valuable. The outcome: greater focus, improved commercial predictability, stronger alignment, and an organization that can truly support scalable growth and value creation.
Results require commitment
Xelero prefers not to work based on effort alone. Upfront, we clearly define what results matter, how progress will be measured, and what Xelero is responsible for. Where the assignment allows, we work with clear milestones, a variable component, or a share in the value created.
This better aligns interests and ensures the collaboration remains focused on what is actually changing in the business.
Read more about commitment to results.
