Grow. Value. Sell.
I help founders and investors to develop their companies faster, make them structurally more valuable, and prepare them for a successful exit.
Strategic execution for growth companies, portfolio companies and entrepreneurs with ambition.
Growth requires more than advice.
Many companies clearly have ambition but lack focus, rhythm and commercial execution power.
Xelero combines strategy, pragmatism and proven tooling to actually accelerate growth.
Not stepping on the sidelines, but helping to build results.
Which phase suits your business?
Grow.
Focus, rhythm and tooling
that make growth predictable.
Value.
Scalability and efficiency
increasing the multiple.
Sell.
Transaction-ready and sharply positioned
for maximum deal value.
Commercial scaling in SaaS
“Commercial growth engine built, and team ready to further develop themselves and the company!”
Rob Schuurbiers, CEO Simacan
Turnaround and growth
“Turnaround and 35% profitable growth in 1.5 years, excellent!”
Robert Jansson, CEO Consafe Logistics
Positioning to sales
“Personalized approach in value creation!”
Nico Hulsbos and Rehu Klatt, Partners in HulsbosKlatt
Turnaround, growth and sales
“Reflection, structure and purposeful coaching to get a stalled organization moving again!”
Ton Kistemakers, Director A. de Jong Th.
Creation of new Business Unit
“With structural development to lasting sales success!”
Dennis Iliohan, Director DPA IT Infra & Security
Buy & build
“Creating value in our holdings requires an integrated approach!”
Maarten Derks, Partner TiiN Capital
Start-up, growth & sales
“Exit with excellent return on investment!”
Patrick Legal, CEO Crystal Group
Scaling SaaS
“Professionalization to scalable SaaS organization!”
Joachim de Boer & Maarten Sander, Founders Ginger Payments
Business sale
“Business and organization advanced with successful sale in 1.5 years!”
E-Storage MT
(Guus van Kollenburg – CFO, Koen Timmermans – Sales Mgr, Jeanine Damen – HR Mgr, Frans Bank – Operations Mgr )
From commercial ambition to scalable growth.
I am an entrepreneurial and people-oriented leader with commercial focus and passion for achieving growth and value creation in Tech! To that end, I founded Xelero in 2006.
With a pragmatic approach, I help you on your way to a successful, self-directed customer value-oriented organization, bringing strategy and execution together in one growth system.
Three pillars that together form the scalable recurring business engine. With three connecting axes that organize cohesion.
In summary, each pillar addresses the following challenge:
- Customer Value: Effective understanding of why customers buy and stay
- Aligned Autonomy: Being able to scale and agile at the same time
- G2M Execution: Growth is systematic and reproducible
Over the years I have led several commercial transformations as CEO / CCO, and have led 3 companies to sales. No loose advice or thick reports, but a working model that directly manages sales, margin and enterprise value, with results!
Jord Koot
