Experience
that accelerates growth.

Who is behind Xelero

Xelero was founded by Jord Koot for founder and investors who expect more than just advice. Who want to speed things up, add value, and follow through.

As an entrepreneur and executive, I have built a track record in commercial growth, transformation and value creation within B2B Tech organizations.
From strategy to execution. From growth phase to exit. From commercial acceleration to organizational scale-up.

No theoretical models from the sidelines, but pragmatic experience where results count.

‘making me superfluous tomorrow in that which must be done today’

Where Xelero adds value

• Accelerating growth. Greater focus, stronger execution and predictable commercial performance
• Increase value. Improving scalability, profitability and enterprise value
• Strengthen Organization. Teams, structure and rhythm that enable further growth
• Realizing change Not just giving advise and leave, but making it happen

Why customers select Xelero

• Senior level with no overhead
• Straight to the point and setting prioriteis
• Strategy ánd execution
• Experience with change in process ánd behavior
• Unite interests, co-invest
• Strong network of experts
• AI-enabled modern approach
• Focused on measurable results

Proven in practice

I am committed to delivering results and take responsibility for them. That is why I prefer to work on the basis of commitment to result, rather than just effort.
Combining design thinking and agile execution with smart organizational innovations such as Socio/Holacracy as well as Agentic AI, has empowered an approach accelerating growth. Some real-life examples:

• Expansion – As CRO brought a payments scale-up into growth mode with first international client wins >read more
• Sales – As CEO an IT infrastructure specialist accelerated development and successfully sold >read more
• Growth – Built a scalable commercial organization as CCO for SaaS platform with 50% YoY MRR growth >read more
• Buy & Build – As CEO advanced an IT service provider to security specialist with 70% growth >readmore
• Transformation – As CEO turned a loss-making software vendor around to 35% profitable growth >readmore
• Transformation – As VP led the pan-European harmonization of a commercial device >readmore
• Sale – As non-executive Director guided a technical trading house through turnaround, split-up and sale >readmore
• Transformation – As an advisor/coach, guided an MT in the transition to an IT security business >readmore
• Sales – As CEO, built and successfully sold a tech-savvy logistics platform >readmore

Network as accelerator

Where specialist knowledge is needed, I immediately activate experienced experts in G2M, finance, operations, technology or M&A through the Xelero network. This gives you exactly the clout you need, without fixed dead weight.

Happy to discuss how I can help realize business ambitions.

Wondering how this approach works? Check out how it works. Prefer to see the results first? Check out the results.